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What’s your Cfo (compelling Free Offer)?

Posted by admin | Internet | Sunday 3 May 2009 8:17 pm
free offers
One of the reasons I love the business model I teach is because it effortlessly PULLS clients to me. I never have to chase them or worry about having as full a roaster as I want. The first step in making this happen is creating what I call your CFO - Compelling F.r.e.e. Offer. The problem is that very few solo-preneurs actually utilize this simple method of attracting all the clients they want.

Your Compelling F.r.e.e. Offer (CFO) is what entices people to want to find out more about you and what it is that you’re offering. When you make your complimentary offer compelling enough, more people will be interested in taking advantage of it, which increase the audience to which you can then market to.

Your CFO can be packaged in a variety of ways: a mini e-course, a checklist, a CD, an audio download, a special report, a free teleseminar, etc. I offer a few different CFOs - a mini ecourse, an audio download, and for joint ventures I offer one of my paid products for free as a bonus to their paid offering.

The content of your CFO should be broad in scope, yet address a particular problem your target market is struggling with, something that they’d pay to have a solution to. That’s what makes your offer compelling in the first place, and it’s what attracts them into your Marketing & Product Funnel. Your CFO should be loaded with valuable content, so much so that you leave your prospect thinking, “wow, if this is what he/she gives away, imagine what his/her paid stuff must be like!”

To lead them further down your funnel, you’ll want to be sure to not give away the store in your CFO, but share what the problem is, what your solution to the problem is, giving them a taste of how you can solve it for them. But what’s key to making your CFO successful is to not just give great content, but to leave them with wanted more. The ‘more’ comes by way of your paid products and services.

The results of having a CFO are three-fold: you build your credibility and become known as an expert in your niche, your word-of-mouth marketing catches fire, and you’re approached to share your CFO with even more people through joint ventures and strategic partnerships.

The mistake I made when I first started my consulting business was trying to pitch my services to people who didn’t even know me (I cringed when I remember all those wasted early morning networking breakfasts). We all know that it’s much easier to get business by referral, right? Because the person referring you has a relationship with you, and they have come to know, like and trust you well enough to pass your name along to their friends and colleagues.

That’s what this method of marketing does for you. Your CFO is the start of building that critical know, like and trust factor with your prospects so that when they are ready to invest some money in a solution to their problem - whether via a product or service - your name is at the top of the list.

And the best part? You NEVER have to sell them on what you’re offering. It’s brilliant, really.

So, start researching what it is that your target market wants most, what problem is keeping them up at night. Then create your solution and offer it to them as your CFO. to get them into your Marketing & Product Funnel. It’s a winning formula every time!



By: Alicia Forest

About the Author:

Alicia M Forest, MBA, Multiple Streams Queen & CoachT, founder of ClientAbundance.com and creator of 21 Easy & Essential Steps to Online Success SystemT, teaches professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.ClientAbundance.com .



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Online Freebies, Samples, Give-away’s and Vouchers

Posted by admin | Internet | Saturday 25 April 2009 8:11 am
free samples
In today’s society where everything is on the increase except your wage packet it is sometimes nice to get something for nothing. And despite the rumour that you can never get a free lunch, you can find just about anything for free on the World Wide Web or at least money off vouchers so at least some of it is free. No wonder then that, many of us are enjoying receiving online freebies and money saving deals.

But free samples and vouchers aren’t there just because a company is feeling particularly generous. They want you to try their products, taste their food stuff, smell their perfumes, try their anti ageing creams, test their batteries or what ever it is they are trying to sell. They want to prove to you that their product is the best on the market – and what better way to tell you than to give you the opportunity to test drive it yourself. Of course if you don’t agree with them you will continue to use your usual product, but they are hoping that the free sample will turn your head and change your mind.

There are so many free give-aways online and new offers are being added every day, it would take up too much time to trawl the internet looking for all the best freebies and samples.

So what’s the best way to keep up to date with the latest free offers?

Well there are many websites online that dedicate themselves to advertising the latest freebies and special offers. The sites categories the deals into sections – Food and Wine, Health and Beauty, Women’s freebies, Home and Garden and so on. This makes it easier when your looking for freebies because you don’t have to search through categories that wouldn’t interest you.

All of the free stuff websites that I have come across also give you the opportunity to join their mailing list. This is so that they can send you updates and information about the latest give-aways. However, if your like me and receive lots of unwanted emails which clog up your inbox, it’s probably easier to add any freebies websites to your ‘favourites’ or to ‘Bookmark’ them. That way you can visit the site every couple of weeks or so, to see if any new offers have been added. Likewise when you have received you free samples, remember to unsubscribe from any mailing lists that you subscribed to in order to receive your free gift to keep your inbox at a manageably level.

Of course the main thing is to enjoy your freebies whatever they might be, and if you think you wont enjoy it, you can always sell it on Ebay.



By: S Roberts

About the Author:

For freebies, samples, give-aways and competitions for adults please visit http://sexyfreebies.blogspot.com/ This Blog has collaborated all manner of sexy promotions and special offers, so that you only have one place to visit to get all your sexy freebies http://sexyfreebies.blogspot.com/



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The Truth About Free Offers Online

Posted by admin | Internet | Friday 17 April 2009 3:39 am
free offers
When you open your email or even a web page and see those new messages claiming you can win a $500 gift card to your favorite restaurant or store or even a laptop or Ipod, what do you do? Do you simply delete them like most folks? More than likely you do because nobody is going to just give you something for free, or are they? The truth of the matter is that these emails are most often real offers; they just require a little work on your side in order to claim the prize. There is no need for you to delete these emails if you are actually interested in the prize because they really are attainable if you just follow the details. And, what might the details be you are thinking? Keep reading!



The details vary depending on the offer at hand, but most of the time you can easily read to find out what is expected and determine if it is worth your while. Most of the websites will let you pick a particular gift, like a $50 gift card to your favorite restaurant and then add your address so your gift card may be mailed to you. You are probably wondering what the catch is. Basically, there is a catch and there isn’t. You do receive a free gift card, just like promised, but you also must complete some offers. The number varies, but usually it is four or more. Most of the free gift offers require signing up for some kind of other offer that requires a valid credit card number. After you have met the requirements then your gift card will be sent to you free of charge.

Keep in mind that many of these websites will have several pages of offers that do not count towards the minimum number of offers for your free gift so you should always read the rules and guidelines first. There are many types of websites that offer free gifts, which are paid for by advertisers, in exchange for the completion of other offers on the site or even referrals of friends. So the next time you receive one of these emails, check it out. You just might find a few offers worth completing and receive a cool, free gift!

If you enjoy getting free stuff and don’t mind filling out an offer or two check out some of the promotional offers going on at Giveaway Central.



By: Gareth

About the Author:



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