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Closing Voice Broadcast leads

Our voice broadcasting system is very powerful, but it cannot close any sales for you! This is up to you, or your representatives - so it is very important to work well on the phone with the calls that are transferred to you.

We cannot tell you how to best sell your service, but we CAN tell you, through much experience, how to best ANSWER the transferred calls.

Since your phone will be ringing, the calls will seem like they are inbound calls, but they are not! Please remember that as far as the transferred party is concerned, you placed the call to them. It is very important to answer the call accordingly.

When your phone rings, you will hear a brief recorded message that says “You have a transferred call - BEEP” - you will be immediately connected after the “beep”.

The best way to answer these calls is to simply thank the caller for responding, and to ask them a leading question - like this - “Hi, this is Dave, thanks for responding, would you like more information about _________?”

At this point, you simply should determine whether or not the transferred caller has a real interest in your product or service. If they do not, don’t hang up or argue, simply press the “*” key, and our system will play a recording stating “your number has been successfully removed from the database” and it then disconnects the call. Of course, if the transferred caller expresses a valid interest in your product or service, you would continue with your normal qualifying and closing process.

We strongly recommend that you decide exactly how you’d like these calls to be answered, and train anyone answering the calls accordingly.



By: Joshua R. Conklin

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Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift.

As a bonus, thank-you letters increase donor loyalty, strengthen relationships with your donors and increase your chances of receiving more gifts in the future. So here are some pointers for writing effective thank-you letters.

Be personal.

Address your thank-you letter to your donor by name. Don’t say “Dear Friend.”

Say thank you, thank you, thank you.

Show your gratitude by repeating, in a few different ways, that you are thankful for your donor’s gift.

Be specific if possible.

Mention the size of the gift, or the date that you received the gift, or at least say “Thank you for your recent gift.” Donors are busy people who need to be reminded that they responded to your appeal.

Show how the donor’s gift is being successful.

Reinforce in your donor’s mind that sending a gift was a wise investment in the work of your organization. Describe a recent success that was made possible by the donor’s generosity. Or show in other specific, tangible ways, how or where the donors gift is making a difference in the lives of the people that your non-profit serves.

Thank the supporter, not the donor.

Somewhere in your letter, acknowledge that you value your reader as someone who supports your organization and believes in your mission. No one likes being treated like an automated banking machine.

Encourage dialogue.

Show a genuine interest in your donor by inviting them to write you, or phone you, or visit your website, or drop by your mission, or in some other way strengthen your relationship.

Be soft in asking for more funds.

Your thank-you letter should say thanks. If you follow your thanks with an immediate and aggressive appeal for more funds, you may cheapen your thanks and offend your supporter. So be gentle, and soft-sell the request for another gift.

Strive for originality.

Be fresh. Make your letter unique. Avoid language that sounds like it was churned out by a bureaucracy.

An example of a successful thank-you letter.

Below is a thank-you letter that Doctors Without Borders (MSF) mailed to donors who responded to their appeal letter for their work in Afghanistan.

–sample thank-you letter starts–

Dear Alan:

In response to your recent gift to MSF, I join with the people of Afghanistan in saying shúker, thank you, for your generosity.

As I write, the security situation in Afghanistan is changing by the day, improving in some areas of the country while deteriorating in others. At MSF, we are particularly alarmed at the number of civilians who are being killed or injured in the bombing campaigns.

On one day alone, we transported 72 dead and 15 wounded to the hospital. Many of them were women and children. Among the casualties was a family whose father was killed, mother critically injured, and four children wounded. A six-year-old boy lost one eye and had to undergo partial amputation of one arm and a full amputation of his other arm and one of his legs.

We are seeing increasing evidence of an unacceptably high toll on civilians due to the military operations in Afghanistan. We are calling upon the parties involved to minimize the consequences of the ongoing conflict on the civilian population.

The good news is that, thanks to your generosity, our 60 international staff and over 400 Afghan staff are back to work in the country again, offering medical help without discrimination and regardless of race, religion, creed or political affiliation.

I join with all of them and the staff here at MSF Canada in wishing you a prosperous and safe Náwey Kaal, or New Year.

Yours sincerely,

[signature]

Leslie Shanks, MD, CCFP President - Médecins Sans Frontières Canada / Doctors Without Borders-Canada

–sample thank-you letter ends–

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).

By: Alan Sharpe

About the Author:

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Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letter

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

[Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership.]

[LETTER]

[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2007

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

[Right here, beneath the prospect's name, is affixed to the letter a sample auto gift card, personalized with the prospect's name, and this headline: As you can see, this card has success written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card off the paper.

It’s made of plastic. It costs you $2 to buy. But it’s worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.

Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?

This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.

Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar value and each transaction.

You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.

You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.

That’s what the card does. Here’s what it does for you.

Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:

1. Close more sales by beating competitors’ discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after the sale

5. Attract potential customers and increase traffic in your showroom

6. Increase referral business

7. Increase revenue on the back end

8. Promote brand awareness of your dealership

The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.

Use your card today to receive free coffee and donuts for four.

The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe AutoCards

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).

By: Alan Sharpe

About the Author:

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