Free Offers Are An Effective Marketing Tool for Business
Providing A Valuable Offer
Lately I’ve been dedicated to finding solid advice on the best, and most ethical ways to help my online marketing business. I‘m now directing my attention to offering Free things as an effective marketing tool. It seems to be one of the things that all veteran marketers have in common. Every resource site I’ve ever visited talks about free things, and how providing some kind of free giveaway, can attract business. Although I hadn’t really decided to concentrate a whole campaign around them, the ideal of providing free, good information, that you give whether someone buys or not, really appealed to me. I’d been thinking about a way to start using Special Reports in an effective way, but hadn’t formalized a plan. Then something happened recently, and I realized what I needed to do.
It started with a particularly cold and windy morning for California (yes we get a few of them now and then). My nephew was in such a hurry to get back in the house after dropping his daughter off at school; he left the lights on in his SUV. Later on, when he went out, the battery had ran down. When he contacted my sister, she was irritated because he had only purchased the battery a few months ago (against her motherly advice) from a place she considered questionable. Now the battery needed to be charged, so my sister and I took him and the battery to a nearby Auto Zone. They gladly hooked it up to a charger for FREE, and told him to come back in about an hour to pick it up. I smiled, remembering that I had taken advantage of their courtesy service myself, some years ago. I was actually surprised to learn that they still charged your battery for free. We picked the battery up an hour later, and dropped my nephew back at his vehicle. When he got the battery hooked back up and turned the key, the engine turned over on the first crank.
My sister and I went on our way to the mall to buy a couple of movie dvds. We discussed how great it was that the auto store provided such a needed service for free, and it wasn’t even one of their own batteries. We noticed a sign in the store earlier, advertising the fact that they also loan their tools for free. The employee at the store had even seemed like he was genuinely happy to have provided the service!
Providing A Good Experience
The episode left me with a warm and fuzzy feeling, and I knew I had to somehow share it. I continued thinking about it, while we stood in line at Walmart’s, waiting to purchase the movies. I wondered what made some people take advantage of free things while others didn’t. Just because we happened to have a good experience with a free service, is that always the case or is there sometimes a catch? I really started to think hard about the whole concept of free offers, that is, until my sister pinched me on my shoulder and asked, “What’s wrong with you? Did you hear what I said?”
Later on, when I had time to process my thoughts, I knew I needed to write down what about the Auto Zone experience made it a good one, so I could duplicate that same thing in my own business. After summarizing what had happened, as it pertains to marketing, here is what I concluded:
We were only potential customers, because the battery wasn’t an Auto Zone battery, so this free offer didn’t have strings attached. The free service (offer) was something of value, and clearly something useful * The free service brought us to the merchant, yet we weren’t ambushed when we tried to actually get the service.
The free service put us in a position to choose to become customers or not, by simply being there, and nothing else (My sister got a candy bar, and my nephew and I bought a couple of sodas).
The store didn’t pressure us to buy anything, or do anything extra, for us to take advantage of the store courtesy they were extending. * The store provided the free service just as they advertised it, with no catches,
The offer and the experience made us want to return for our next auto related purchase (repeat business) We were able to take advantage of the offer, only because someone knew about it, which shows the importance of passing along good FREE information!
With all that being said, I would like to provide a similar experience to anyone that checks out any of my own upcoming SPECIAL REPORTS. I am providing FREE OF CHARGE:
Money For College A Discussion of Effective Ways To Make Sure You Receive the Student Financial Aid You’re Entitled To
Whether you need it for yourself, or someone you know, if it’s something of value, it’s a good ideal to check it out, and keep it for later use (Just like you clip a coupon, and put it away) or pass it on.
Thank you, >>>> FEEDBACK ALWAYS WELCOME <<<<
By: Charm Baker
About the Author:
Lately I’ve been dedicated to finding solid advice on the best, and most ethical ways to help my online marketing business. I‘m now directing my attention to offering Free things as an effective marketing tool. It seems to be one of the things that all veteran marketers have in common. Every resource site I’ve ever visited talks about free things, and how providing some kind of free giveaway, can attract business. Although I hadn’t really decided to concentrate a whole campaign around them, the ideal of providing free, good information, that you give whether someone buys or not, really appealed to me. I’d been thinking about a way to start using Special Reports in an effective way, but hadn’t formalized a plan. Then something happened recently, and I realized what I needed to do.
It started with a particularly cold and windy morning for California (yes we get a few of them now and then). My nephew was in such a hurry to get back in the house after dropping his daughter off at school; he left the lights on in his SUV. Later on, when he went out, the battery had ran down. When he contacted my sister, she was irritated because he had only purchased the battery a few months ago (against her motherly advice) from a place she considered questionable. Now the battery needed to be charged, so my sister and I took him and the battery to a nearby Auto Zone. They gladly hooked it up to a charger for FREE, and told him to come back in about an hour to pick it up. I smiled, remembering that I had taken advantage of their courtesy service myself, some years ago. I was actually surprised to learn that they still charged your battery for free. We picked the battery up an hour later, and dropped my nephew back at his vehicle. When he got the battery hooked back up and turned the key, the engine turned over on the first crank.
My sister and I went on our way to the mall to buy a couple of movie dvds. We discussed how great it was that the auto store provided such a needed service for free, and it wasn’t even one of their own batteries. We noticed a sign in the store earlier, advertising the fact that they also loan their tools for free. The employee at the store had even seemed like he was genuinely happy to have provided the service!
Providing A Good Experience
The episode left me with a warm and fuzzy feeling, and I knew I had to somehow share it. I continued thinking about it, while we stood in line at Walmart’s, waiting to purchase the movies. I wondered what made some people take advantage of free things while others didn’t. Just because we happened to have a good experience with a free service, is that always the case or is there sometimes a catch? I really started to think hard about the whole concept of free offers, that is, until my sister pinched me on my shoulder and asked, “What’s wrong with you? Did you hear what I said?”
Later on, when I had time to process my thoughts, I knew I needed to write down what about the Auto Zone experience made it a good one, so I could duplicate that same thing in my own business. After summarizing what had happened, as it pertains to marketing, here is what I concluded:
We were only potential customers, because the battery wasn’t an Auto Zone battery, so this free offer didn’t have strings attached. The free service (offer) was something of value, and clearly something useful * The free service brought us to the merchant, yet we weren’t ambushed when we tried to actually get the service.
The free service put us in a position to choose to become customers or not, by simply being there, and nothing else (My sister got a candy bar, and my nephew and I bought a couple of sodas).
The store didn’t pressure us to buy anything, or do anything extra, for us to take advantage of the store courtesy they were extending. * The store provided the free service just as they advertised it, with no catches,
The offer and the experience made us want to return for our next auto related purchase (repeat business) We were able to take advantage of the offer, only because someone knew about it, which shows the importance of passing along good FREE information!
With all that being said, I would like to provide a similar experience to anyone that checks out any of my own upcoming SPECIAL REPORTS. I am providing FREE OF CHARGE:
Money For College A Discussion of Effective Ways To Make Sure You Receive the Student Financial Aid You’re Entitled To
Whether you need it for yourself, or someone you know, if it’s something of value, it’s a good ideal to check it out, and keep it for later use (Just like you clip a coupon, and put it away) or pass it on.
Thank you, >>>> FEEDBACK ALWAYS WELCOME <<<<
By: Charm Baker
About the Author:
